Business ethics of McDonald's Dissertation Example | Topics and Well Written Essays - 1500 words

Business estimable motive of McDonalds - Dissertation Example good business practices and corporate social responsibility are continually becoming more important in society today therefore, research has begun to explore whether ethics and corporate responsibility spend a penny an effect on consumer behaviour and what the effect(s) might be. This research will focus specifically on if the business ethics McDonalds Corporation. The aims of this study are (1) measuring consumer knowledge of McDonalds business ethics (if any) (2) determining if consumers cared about ethics when deciding to go to McDonalds and, (3) whether McDonalds responded to the ethical views of consumers. Data will be collected from 5,000 scene questionnaires, and analyses will be done using SPSS. Key Words business ethics, corporate social responsibility, consumer behavior, SA 8000, SPSS. entree and Background Business ethics holds the central position in my research. Obviously, business is to wee money and it is required that companies be in charge of their activities. Some businesses avoid responsibility and continue sifting to make profits even when it is a public wrong. Today, business ethics is a topical and well-defined problem. However, as we get in touch with the problem we can see that it is controversial and needs to be examine more deeply. According to Beauchamp (2001), corporate ethics started to gain attention in 1970s. The item has changed gradually by developing new ethical practices and implementing the ideas into society. In the 1990s, the idea of corporate social responsibility (CSR) was introduced as a tool for self-regulation according to ethical norms and international standards. Also, ethics committees (often non-profit organisations) were established to keep an eye on uncomely practices used by companies. Despite all of these measures to decrease the number of cases of unethical behaviour, there are sedate plenty of companies which prefer money over values. Th e following are some examples terrible working conditions (cheap bear on costs), oil spill (low safety investments) or harmful but highly demanded products (high profits). The customer has a chief(prenominal) position in business ethics and can play a passive or active voice role in the case. A passive customer feels that he has no power over the situation and is easily manipulated by companies. An active, socially conscious consumer realizes that he is more powerful simply because he makes concluding decision whether to buy or not a companys product. Objectives and Research Questions Today ethical business is not a fashionable trend in the market. As a result, an overwhelming volume of consumers interact with unethical corporations. This research is designed to scrape up out if awareness of business ethics affects customer behavior, or whether they set their consumer preferences according to knowledge of ethics. In other words, I will try to find out how important ethical iss ues are for customers, specifically with regard to McDonalds restaurants. I will try to answer to the following questions ? Do customers have information about McDonalds business ethics in general and in detail (policy, production)? ? Do customers care about ethical issue when they buy something at McDonalds? ? Does McDonalds respond to the ethical views of their customers? Justification of the Project Most countries in the world have its fast food industry. Media sources represent this mainstream food as unhealthy and calorie-excessive. Fast food is blamed for a variety of medical problems. But is it result of negative PR or the fact which has scientific base of operations? On the other hand there is ethic policy of a company (McDonalds in our case). Assuming that there is part of those who know the actual effects of eating of fast food and the manoeuver policy, do they correct their daily visits? In other words do they use their right to discern? Review of the Literature In the late years, because business ethics have become