IB Assignment Example | Topics and Well Written Essays - 2500 words

IB - Assignment Example The other marketing strategy are franchising, licensing and other mode of entries. It is important for the retail business, opening stores abroad retail business cannot succeed. The price of the product, the promotion strategy, store design and customer service of an international retail business should be appropriate for business to prosper. A company needs to look into many factors like political, environmental, social and technological when entering a international market. In an international business the governmental policies, weather condition, the needs and demands of people from various culture and technological influence affect the success of the business. Other factors like pricing and promotion strategy and customer service also affect the business promotion on an international platform. The company has to analyze the marketing strategy by taking into account ins strengths, weakness, opportunities and threats. In such a case this garment company will be able to enter the international business in a successful way. E-tailing is a business operation of retailing which occur with the help of internet. It has been introduced in the 20th century and is a business to consumer transaction. According to Rouse (2005)â€Å"E-tailing began to work for some major corporations and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion dollar orders taken at its Web site†. In e- tailing the online catalogues and business management is done with the help of software tools. This new technological retailing is the new trend in Western countries. In this type of retailing, the consumer interacts with virtual shops to purchase their services and products. In this system, the customer can pay online acquire products by courier and shipping service. Since a decade there had been a hike in E- tailing in western countries however it is still in an infancy stage. Across the world,